A new report by the Bank of America suggests that PayPal’s new stablecoin, PYUSD  will not record the projected adoption in the near term citing tougher competition and indifference of investors.

Per the report, the launch of the new stablecoin by the financial giant is great for the digital asset community and the company itself but it will struggle going head to head against USD Tether (USDT) and USD Coin (USDC).

A major criticism leveled against PYUSD is the company’s strategy to explore alternative monetization rather than the yield of reserves. The company plans to utilize its structure in centralized finance to drive adoption through a watertight market.

The bank in its analysis further cites a lack of new functionality, lack of wallet compatibility, and trading pairs as reasons why the asset could face headwinds in the future.

Alkesh Shah and Andrew Moss, analysts with the bank argue that most investors do not care which stablecoins they hold as they are often considered safe and accessible.

While the bank concludes that adoption may be slowed, it says that PYUSD will improve customer experience as it will be integrated within the PayPal ecosystem and have better connectivity to fiat. 

PayPal launched PYUSD to the delight of the digital asset community as more centralized financial institutions adopt and rally behind cryptocurrencies.

PYUSD will be available on PayPal and then on Venmo making it the first stablecoin to hit the market from a major traditional finance company.

Can PYUSD get a piece of the cake? 

The stablecoin market has major big players including USDT and USDC with market capitalizations running into billions but it is not without its peculiar issues including regulatory concerns.

The Bank of America opined that PYUSD can capitalize on new fields like “blockchain technology-enabled asset transfers, payments and remittances,” as it navigates its way to the top.

Jose Fernandez da Ponte, Paypal’s Vice President stated that the company’s stablecoin will bring value to users in terms of acting as a bridge between crypto and fiat, integration with numerous merchants on PayPal, and its compliant regulatory practices. 

“There are $120 billion of stablecoins out there and we expect that we’ll capture a market share there, but we also expect that we will help enlarge the pie,” he added. 

While PayPal is seeking to capture a portion of the market share, the market leader boasts of an $83 billion market cap which is followed closely by USDC and DAI with $3.5 billion and $146 million.

This week, a new study by Bernstein predicts that the stablecoin market will surge by 2,140% to hit $2.8 trillion in the next five years. If that becomes a reality, new entrants like PYUSD will perform better with increased demand.