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PARTNERSHIP | Carry1st and Electronic Arts Collaborate to Expand EA SPORTS FCTM Mobile Throughout Africa by Providing Cryptocurrency-Powered In-App Purchases

Leading game publisher in Africa, Carry1st, in collaboration with Electronic Arts Inc. (EA), the world leader in digital interactive entertainment, launches EA SPORTS FCTM Mobile top-ups on the Carry1st Shop.

Gamers can now utilize their preferred payment option, including cryptocurrency, to replenish their FC Points and Silver in local currency.

A mobile football simulation game called EA SPORTS FCTM Mobile has over 15,000 fully licensed players spread over 650+ clubs from over 30 official leagues. With millions of players across the continent, the game is becoming even more popular thanks to this relationship. Other popular mobile game top-up options available on Carry1st Shop include:

  • Call of Duty: Mobile

and Supercell titles such as:

  • Clash of Clans
  • Clash Royale, and
  • Brawl Stars

Customers of EA SPORTS FCTM Mobile can easily purchase content using a variety of local payment methods by utilizing Carry1st’s in-house payments infrastructure. No coupons, pins, or other bother is needed—the customer’s EA SPORTS FCTM Mobile account will be automatically topped off after the transaction.

Carry1st’s Growth Lead, Spencer Ma, said:

We are thrilled to be working with EA to introduce EA SPORTS FCTM Mobile products on Carry1st Shop. This will allow players in the area to buy their favorite in-game items with local currencies and payment methods.

Together with Activision and Supercell, adding EA as a Pay1st partner confirms our suspicion that major publishers are placing a greater emphasis on expanding their player base and income on the African continent.

Because most African consumers use mobile devices first, the domestic e-payments market is predicted to grow to approximately $40 billion by 2025, which is why Carry1st has entered into this relationship.

Africa will have 613 million mobile phone users by 2025, an increase of 100 million people. Of them, a third will reside in densely populated nations like Ethiopia and Nigeria.

The region has seen a spike in mobile gaming due to the quick adoption of smartphones and innovations in digital payments. According to research from Newzoo, the only region to see this growth in revenue in 2022 was $862.8 million, up 8.7% from the previous year.

From now until March 17, 2024, players of EA SPORTS FCTM Mobile can receive a 20% bonus on FC Points and a 10% bonus on Silver on the Carry1st Shop. In a promotion called “Project Golazo,” Carry1st will host weekly tournaments for EA SPORTS FCTM Mobile fans through March 2024. The publisher of mobile games will team up with some of the top football celebrities in the region and provide gamers with opportunities to win prizes.

Concerning Carry1st

The top publisher of video games and digital entertainment in Africa is Carry1st. Its goal is to grow amazing content in emerging markets by finding solutions to challenging issues. Games are created, licensed, published, and successfully monetized by Carry1st through its online marketplace, the Carry1st Shop, and Pay1st, a proprietary payments network. Games like SpongeBob: Krusty Cook-Off, Mine Rescue, and Call of Duty®: Mobile have all been scaled by the business. Riot Games, BITKRAFT, Google, and Andreessen Horowitz (a16z) are among the investors in the 2018-founded startup.

Concerning Electronic Arts

Passion-driven, EA is a world leader in interactive digital entertainment.

With our main office located in Redwood City, Northern California, we create and distribute games, entertainment, and online services for consoles, mobile devices, and PCs that are linked to the Internet. About 600 million active players and fans worldwide are introduced to worlds full of possibilities through our state-of-the-art games, cutting-edge services, and potent technologies. We are known for a portfolio of highly regarded, premium brands like EA SPORTS FCTM, BattlefieldTM, Apex LegendsTM, The SimsTM, Madden NFL, Need for SpeedTM, Titanfall®, and F1®.

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